The Peach and the Pig

The Peach and the Pig is a Seattle food truck specializing in southern-inspired cuisine such as grilled and smoked meats while using fresh, local, organic ingredients. Their dedication to valuing local farmers and ranchers as well as providing options for all tastes (including vegetarians, vegans, and gluten-sensitive individuals) and great tasting made-from-scratch dishes sets this truck apart.

The logo for this rebrand brings a peach and a pig together, unlike the current logo that is simply a peach stacked over a pig. This logo can function as an outline alone, or with full color filling the lines depending on the medium it is being printed on.

The main brand colors are dark smoky brown, and in a full color mark a muted green and peach.

The Peach and the Pig prides themselves on local and organic ingredients. Sustainability is surely of utmost importance. Printed materials such as business cards would be printed on recycled cardstock. The texture as well as the earthy colors printed also add to the rustic feel matching the food served.

Menus change due to seasonality, and with food trucks, where a limited supply of ingredients can be stocked, being able to easily mark an unavailable item is also important. Menus would be printed on a chalkboard and wooden sandwich sign. There are two boards: one for the fall/winter menu, one for the spring/summer. Printed ink would enhance readability for customers and keeps branding cohesive. The chalkboard material would allow employees to quickly cross off an unavailable item and erase the marking for the next business day.

Obviously, every food truck needs, well, a truck. A recognizable place of business that can be seen on the road as well as on site on a workday, it's important the truck isn't too over-the-top, but still notable around other trucks. The design pictured is simple, but holds the rustic quality in the imagery of the rough wooden texture. Contact is not only listed on the side of the truck as pictured, but on the back as well alongside the logo and slogan.

Food packaging would be biodegradable, natural degrease containers printed with the logo. An adhesive strip with the name on the order written as well as the food item that is contained. It not only ceases confusion when there's multiple items in an order, but allows for one to take their order wherever, just like the truck can serve wherever.

The above apparel items are actually not just general ephemera. Though the t-shirts could theoretically be sold for profit by the truck, the shirts and apron are designed to be uniforms worn by employees. The slogan is stated on the pocket of the apron, while the t-shirts implement simple one-liners relating to the name of the truck.